Services

To successfully launch the Reebok Mid Answer Shoe in Atlanta, Desha focused on creating a strategic partnership with local organizations, secured renowned celebrity influencers to amplify our message, and extended invitations to top music industry executives for an exclusive event featuring a captivating artist stage, resulting in a memorable and impactful product introduction. The combination of these efforts not only generated significant buzz and excitement but also established Reebok as a prominent player in the Atlanta market.

Leveraging her expertise in educational technology and deep understanding of access to capital, Desha utilized her knowledge and resources to develop a groundbreaking curriculum course specifically designed to empower businesses of color in navigating and securing necessary capital. Through her innovative approach, Desha successfully bridged the gap and provided invaluable tools and insights, enabling underrepresented entrepreneurs to thrive in a competitive business landscape.

Through her exceptional leadership, Desha developed an unparalleled nonprofit execution model as part of the Black Farmer Equity Initiative. Her meticulously crafted education curriculum and strategic partnerships paved the way for remarkable outcomes, including improved strategic planning, doubled sales relationships with grocer retailers, tripled connections with banks, and established a valuable partnership with a leading startup lawyer. Thanks to Desha's blueprint and adept relationship-building skills, the nonprofit client experienced a remarkable tripling of their corporate sponsorships, further propelling their mission and impact.